Released in late 2024, StudyFetch has gone from a simple “notes to flashcards” app, to a gamified study tool and one of the most recognizable apps on StudyTok.
At this point, if you’ve spent more than 10 minutes scrolling on Studytok, you’ve seen their videos, even if you didn’t realize it was them.
Their creator network keeps expanding at startup speed. Just two months ago, they were running 225 accounts.
Now they’re managing more than 300 creators, ambassadors, UGC pages, and faceless accounts, all posting daily.
You can see all their accounts here: https://app.shortimize.com/c/2b10kdAcAkOnhh
The numbers speak for themselves:
- 312 creator accounts
- 1.2 billion lifetime views
- 135.6 million views in the past 30 days alone.
And it’s not just views, StudyFetch is actually converting, standing at 80K monthly downloads and generating more than $200K in monthly recurring revenue.
That’s dozens of new creators, UGC pages, and more faceless accounts testing formats in parallel.
In the last month, StudyFetch pushed a couple of formats across their network, but two seem to have had quite some reach, both faceless.
- Long-message → “turn into game” reveal
- Angry professor skit (yes, its’s still going viral)
@studyfetchsidney :The “Long Message → Game” Reveal- 24.9M views
“ohhhh he’s busy on his game!!!!”
The creator selects the entire message block, copies it, and then switches to StudyFetch’s “Turn your files into games” dashboard.
This exact format also went viral on Instagram.
@studyfetchsidney- 5.7M views
@studyfetchwilliam :The Angry Professor Comeback (AI version) – 6.3M views
“look how red our prof’s face got 😭😭”
This kind of content strategy seems closer to what a meme page would do, not what most Study apps do… and yet, it’s working.
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