Study Format: New 7M Views Outlier

This reaction video pulled 6.8M views with the hook:

“watch me realize i have 2 midterms due in 30 minutes.”

The format is a silent reaction shot, where the creator slowly processes the realization that her midterms are due in 30 minute and the panic sets in.

This kind of format works well because the hook and the reaction create an instant open loop. People want a follow up on what happens next and share their own experiences.

The most liked comment got more than half a million like: 534.6K

Strong reaction videos are a good way to catch people’s attention and you can slip the tool in as the “save” at the end, or even let the comments do the work with a pinned reply like “for everyone asking, this is what I used.”