Two weeks ago, we broke down Studley’s strategy, when they were sitting at 152 million total views and pulling roughly $50,000 in monthly revenue, with a growing creator network and a handful of winning formats.
In the last 30 days, Studley pulled another 4.9M views and are now at 175+ creator accounts.
If you scroll long enough, you’ll start noticing a pattern: different faces, following an almost identical structure.
All creators film themselves sharing study advice, but the trick is they’re never just talking.
They’re always doing something else while the advice unrolls. The genius part is how natural it all looks. They are always talking while cooking, packing a bag, eating lunch, organizing a desk, and so on.
Here’s some examples:
1.1M views
809.1K views
181.7K views
The advice feels secondary. The motion is the hook.
Aside from their talking-to-camera content, they are also scaling views with some faceless videos taken straight out of the StudyTok viral playbook:
519.1K views
You can track their accounts here: https://app.shortimize.com/c/2b10HYMxsEWg4h
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