This “Shazam for places” app is climbing the U.S. Top 100 with high-intent list content that gets people to save and actually use the app.
The app is called Tabi, and it helps people turn TikTok and Instagram posts into saved places. You share a post into the app, and it finds the locations, pins them to a map, and organizes them into custom tabs.
They’re running a 13-account setup and have generated about 2.6 million views so far.
That’s not huge volume, but several videos crossed 100K+ views with strong engagement, which, especially in the beginning stages, matters more here than raw reach.
The playbook is mostly local list content. Instead of leading with app demos, they lead with useful food and city recommendations, then use Tabi as the place where the full list lives.
The clearest example is @ultimateoclists. The videos feel like normal city food content, but the CTA is the product action: save the full list on Tabi using her code. That works because viewers already want the list before the app is even mentioned.
They also run other list formats built on the same behavior.
One version is faceless celebrity restaurant lists, where the app becomes the place to save all the spots tied to that celebrity.
Another is “best restaurants in [city]” rankings, which are naturally built for saves.
Tabi is growing off regional list content that matches exactly what the product does. High-intent saves beat empty views.
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