Or at least that’s what Cosmos creators want you to believe.
A wave of creators is framing Cosmos as the escape app for creatives who are tired of Pinterest being “all ads + AI,” then dropping a comment-gated CTA to pull people into DMs.
And it’s working. They’ve pulled 4.2M views in the last 30 days, mostly on Reels.
Now that we’ve got the headline numbers, let’s look at the content.
One format is clearly winning right now and it’s easily repeatable: name-drop a massive platform → panic line → “switch to Cosmos”.
You can see the pattern across the top clips:
“Open ai buying pinterest is the modern day burning of the library of alexandria. PLEASE start using cosmos. boycott the billionaires” -> 1.3M views
“can we boycott anything and everything ai? bc wdym open ai is buying pinterest?? it’s already filled with ads and ai… time to use cosmos ig” -> 75.6k views
And TikTok is running the same angle:
“I miss the rage (“I miss when Pinterest wasn’t full of AI + ads… so we switched to apps like Cosmos.”)” -> 89.6k views
Different wording, same core move: fear + nostalgia + exit.
(if you want to copy it for another app)
- Pick a “declining giant” in your niche
- Write the doom line (“it’s cooked or it’s all ads now”)
- Position your product as the exit door
You can track their accounts here: https://app.shortimize.com/c/2b10UAGPtW1IUP
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