Destination Pet launched the Yourgi app for pet owners in 2022.
About 45 days ago, they rolled out Yourgi Pro for pet professionals, a new version made for people working in the pet industry.
Both apps belong to Destination Pet, a large U.S. company that runs several pet-care services. They aren’t standalone projects, they’re part of a bigger plan to connect pet owners and professionals through the company’s digital network.
The first app has two accounts and has received 175,4K views so far.
Even though the first app has been around longer, they only recently began focusing on social media, with a stronger presence on TikTok than Instagram.
Most of the posts feature animals, usually with a caption or fun comment at the top for context. The video below followed the recent “Group 7” trend that’s been going around.
Right now, they’re still at the early stage and replying to every comment.
The app often picks a comment and posts a video reply, keeping the comment visible on the screen and adding a hook, as if the dog is the one talking.
Even though the videos don’t get a lot of views, they get a good number of comments compared to how many people watch them.
Around 48 hours ago, they tried a new format that focused more on the staff, using an interview with a hook to give some background.
Even though both apps are connected to Destination Pet, the TikTok account belongs to just one of them. It could be a good idea to post videos that promote both apps on the same channel.
To view the collection, click here: https://app.shortimize.com/c/2b10qenAOz1J50
Leave a Reply