The health app Hundred has an amazing domain, hundred.com, but they completely failed their UGC strategy from July to October.
The app is all about improving long term health. It analyzes your data with AI and gives you a protocol to follow.
At first, they used basic engagement farming hooks with no mention of the app, and those barely passed 20k views.
Later, they tried a fake app demo using a Figma page, like the one shown in the video.
Their strongest angle was content around “my dad” or “my mum” and the hundreds of tests they were taking, usually presented as long blocks of text.
They repeated these formats, but the results were still limited in views and overall impact.
If you want to look deeper into their accounts and hooks, you can check here:
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