One UGC Account Testing ALL Formats

The OneDatingApp, is the exclusive dating app for people who want less chaos, more connection.

They’re currently running around six accounts, and just launched their first UGC creator account on TikTok exactly one month ago.

With 65 posts and 96.2K total views, it is their second-best performing account @sophieonedatingapp.

But their winning formula isn’t clear yet.

They’re in full testing mode experimenting with different content styles to see what sticks.

  • Reused images (from TikTok and Pinterest), new context

“I don’t care how single I feel today, quick dopamine is not the move. Aligned matches are.” -> 10.3K views

  • Slideshow edits

best spots to meet someone in Lisbon ” -> 32.1K views

  • And even testing AI-generated UGC-style clips in their last few uploads

1.1K views

The account feels scattered, too many faces, too many directions.
A way to build recognition, could be to commit to one format, then repeat it endlessly.

Volume and consistency.

Interestingly, they’ve also launched a faceless account with consistent slideshow posts using the same recurring image.

None of its content has gone viral yet, but within one month, with 14 posts and 12.2K views, it’s showing early signs of traction.

Let’s see how far they’ll go.

For now, you can check out their accounts here: https://app.shortimize.com/c/2b103B2hAb2AMy


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