Last time we wrote about Taller, the playbook was set on influencer collabs (“Day X of trying to grow taller”), and endless reposting of the best clips.
In the last month, they pulled 5.1M views with a few peaks that are cleary led by one creator as the main distribution engine.
- @beck13213 (TikTok): 24.3M total views (still the main distribution channel)
- @tallerapp (TikTok): 2.2M total views
- @taller.app (IG): 1.9M total views
- @mattgabrielv.gran (TikTok): 1.4M total views
He’s alternating between 2 hook buckets:
The old hook was transformation:
“Day X trying to grow taller.”
The new hook is identity + proof:
“I’m 6’9. Watch what happens.”
He’s now running public, street-style videos where the whole point is like a walking social experiment:
“Look how tall I am” + “look at people’s reactions”.
Three day ago he just pulled 1.6M views with no on scree text and no CTA expect for the same comment he writes under all his videos: What’s ur height and age?
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