One Hook. One Month. 23.9 Million Views

Roamy is barely 25 days old. Still, in the last 30 days, the app has passed 23.9M views with 29 active creator accounts.

Their team seems to be testing hooks and replicating them across their accounts. So far, it’s been working.

@marg.roamy, one of their creators, has repeated the same 3 hooks across 18 videos, generating 7.65M cumulative views:

• 6× “I could LITERALLY KISS…”
• 6× “Apparently I’ve been planning my trips WRONG?”
• 5× “I’ve been doing this for YEARS and only NOW I find this?”

This one hook is being copied, recycled, and scaled across TikTok non-stop over the last few months: “I could LITERALLY KISS the flight attendant who showed me this…”.

And most of those posts follow the exat same format: front camera → shocked reaction → “here’s the app that fixes everything”

Here’s some examples:

5.5 M views

184 K views

And now you see the exact same hook structure popping up in other niches even if they haven’t gone viral yet, the trend is spreading fast:

• Study apps (“I could kiss the girl who showed me this study app…”)

• Camera apps (“I could kiss my boyfriend for finding this…”)

It will be interesting to see just how far this hook will be pushed. We’ll keep you on the loop.