If you’ve spent any time in TikTok marketing, you’ve likely noticed this: most apps start with a bunch of accounts, but in the end, it’s usually just one or two standout creators carrying the entire view-count.
Gleam is no exception to this.
Even though it’s just 8 months old, it’s already ranked #96 worldwide and sits in the top 50 in Canada, Australia, and Singapore.
In April, a group of six accounts started posting content on TikTok. But shortly after, it became clear that nearly all traction comes from a single creator.
Out of 40.1 million total views, 37.3 million come from @povmaxxed.
His format never changes:
- faceless videos
- filming strangers walking by
- attempting to compliment them (“I like your outfit”)
- showing the discomfort
Some videos show him visibly nervous, reinforcing the idea that learning social skills is a process that takes time and effort (and an app).
“Day 2: Overcoming My Social Anxiety”-> 8.3M views
Engagement has been pretty high for most posts, with this video hitting 7,444 comments, most of which are people identifying with the struggle:
- “Stuttering/pausing ≠ social anxiety” → 137.8K likes
- “the way he stutters it breaks my heart” → 98.5K likes
- “I hate having social anxiety” → 48.6K likes
By Day 4, he appears more relaxed.
“Day 4: Overcoming My Social Anxiety” → 1.3M views
The hook never changes:
“Day X: Overcoming My Social Anxiety”
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