When we last covered Yope, they were assembling one of the biggest UGC network: 145 ambassadors, insane volume, and a local takeover strategy that treated language markets like one massive pool.
Fast forward to the end of December, Yope’s network is now spread across 210 accounts.
And while Yope is technically global, the current wave looks like it’s being carried by their Spanish-speaking accounts.
Top accounts include:
- tt@andre.yope: 7.8M views (also one of the highest engagement rates)
- @agus.yope: 6.1M views on Instagram
- tt@laureyope_: 4.4M views
- tt@mar.yope: 3.6M views
In the last 30 days, their network pulled 11.9M views pushing one January ritual until it became a trend.
One hook that’s basically scripted and repeated across:
- “Yo explicándoles a mis amigas que tenemos exactamente X días para descargar Yope y crear un grupo el 1 de enero…”
- Translation: we have X days left, start Jan 1, and we’ll get a full-year photo recap like a movie.
2M views…
…and again 1.2M views
+ 321.5k views
+ 25.8k views
You can track all their accounts here: https://app.shortimize.com/c/2a10LRktXegbb2
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