New Dating App Faceless Slideshow Strategy

The new dating app Vibehouse is running a few faceless carousel accounts comparing dating apps.

Interestingly, the App Store screenshots don’t look like a dating app, but the accounts clearly are. They might be testing things before iterating further.

They’re using a faceless slideshow strategy, posting remotely or through tele-operated accounts.

You can check one of the slideshows—they simply compare dating apps and position Vibehouse as the top-rated “11/10” option.

Out of six accounts, only two are performing well. The content is mostly similar, but the characters aren’t consistent across slides—they’re using different Pinterest images.

You can find all their accounts here: https://app.shortimize.com/c/2b108Jyl794NBH


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