Magneta is a new app designed to help girls “unlock their magnetic energy”. It gives you personalized tips on dating, career, and more to help you level up. It’s kind of like an inner glow assistant.
Launched in September, Magneta just cracked the top 500 and jumped to #59 in the U.S.
Their growth playbook is quite simple, with a heavy bet on paid collabs with niche influencers. When a creator starts driving solid views, they bring them on for UGC and ambassador roles.
Take @jake.cares as an example, a Tiktok dating coach with 200K followers.
He uploads short videos with advice that resonates with the app niche.
They teamed up with him, and he shared a couple of paid posts on his account. He gave his usual advice, gave credit to the app, and mentioned it in the caption too.
After driving some viewership and converting users, he joined as an ambassador under the handle @jake.cares.
He calls it “like chatGPT, but way better“.
A recent partnered video with @thetrillac took off, pulling in about 400K views across TikTok and Instagram.
The hook was spicy:
“Every woman should be CHEATING in 2025…“
Then the twist:
“I’m talking about cheating with the number 1 destination when it comes to information”
This could be the momentum Magneta needs.
We will keep you posted.
Explore their collection: https://app.shortimize.com/c/2b10acGZKNmqr6
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