In the last month, Locket pulled 6.3M views with their network of 57 accounts.
Just a few weeks ago, we wrote about one of their creators pulling 1.5M views with the old-school “life after deleting Snapchat” hook.
This time, a similar hook pulled double the views.
tt@nclark111 hit 3.3M views talking about Snapchat’s storage limit and then pitching Locket as the solution.
“Snap is charging me for memories.”
This one is classic UGC format:
- Disbelief screenshot / shocked face → name-drop a celebrity → show the Locket feature → let the comments spiral.
Two videos with the same hook pulled ~600K views total:
370.9k views
249.8k views
tt@kaleb is still doing his classic Locket move: same POV, tiny wording changes, over and over. And it keeps hitting:
One version pulled 893.2K views with:
“pov: you have a healthy relationship with your lil brother.”
We wrote about this one before, but it stays their best performing format, the classic slideshow full of “long-distance tips”.
2M views
You can track their accounts here: https://app.shortimize.com/c/2a1072ZwL0VS4T
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