Loverzz is a couple and relationship app that has been testing many different creative formats since May, and now has a few consistent winners.
It sits in the same space as Candle, CoupleJoy, Paired and all similar apps.
We found three clear formats they rely on again and again. The first one is the anger angle, built around simple rage bait questions.
They often use a couple style conversation with the questions placed on top of the screen and the logo watermark showing.
Based on our canonical hook extraction, this “X questions” format appeared at least 15 times.
They also ran several wall of text videos with clean and strong value propositions. You can see the app overlay flash for one second near the end. That likely leads to very limited conversion.
Our favourite format from them is a recent one showing two phones side by side with a simple “POV: found the cutest app for LDR”.
One video reached 3.2M and three more passed 100K. It is a fully faceless format that works well because it naturally fits the cosy candle aesthetic.
The nails are a small detail but they still matter, just like in aesthetic widget faceless formats such as Widgify or Mico. This is very likely where the idea comes from.
You can explore the full data breakdown of their accounts and hooks here along with their highest performing videos:
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