Housewarming: Forced Virality & The Return of MySpace Profiles | App Breakdown #21

Let’s take a look at Housearming, the social app aimed at close friends:

• Some features, like pokes and wall posts, borrow from older social apps.

• Friend discovery is contact-based, built in a cozy and non-threatening way.

• Onboarding introduces the camera early, framing sharing as “Send to friends”, doubling down on the intimacy factor.

• The mandatory “add three friends” step is a bold choice.

Binge the show.