Height = Higher ER: The Six Plus Effect

Six Plus is a dating app built around one premise: height.

The app has been live for 5 months, but the team had been laying the groundwork since the year before.

Out of the four accounts they run, one creator consistently gets the strongest performance-> @brooke.dates.

Her clips carry unusually high engagement, especially the ones where she measures her male friends on camera.

“Even your male friends lie about their height” → 95.6K views, 1,445 comments

The comment section turns into a height confession booth. People share how tall they are, how tall they wish they were, or argue about what “counts” as tall.

Another format pushed it even further: one framed as a joke about what men supposedly lack, bringing over 10.2K comments on its own.

“No man has all 5:

  1. A job
  2. A dad
  3. Education
  4. Cooking skills
  5. A height above 6ft” → 844.5K views

Across their table of results, the pattern is clear.

The videos built around height measurement and height‑based lists consistently pull higher views and higher ER% than anything else in the ecosystem.


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