Oasis is running fewer accounts than most health apps. But the formats that they use are working.
In the last 30 days, they pulled 15M views mostly coming from two accounts.
One format is doing a lot of the work: “grocery aisle hook → Oasis score screenshot.”
A creator films water/food shelves with a scary one-liner (“this is why we’re sick”), then cuts to the app result screen. It hit 4M views with comments that add another chance for a CTA (“ok so what’s the best water?”).
But other than that, they’re not relying on a huge UGC army. Their two strongest accounts are basically their “main” pages, and they use them differently depending on the platform.
Instagram Reels: statement hook → explanation → app result
On Reels, the videos usually start with one warning statement about the food/product that makes you pause. Then the creator explains the point while showing the product in use, and the video ends on the Oasis score / result screen.
The app screen is the CTA.
One example pulled 621K views.
On TikTok, slideshows are doing the heavy lifting (it’s also their second best-performing account format). It’s basically rating products from worst to best, while using the app score. This format is good to print saves and shares when the topic hits.
Each slide is its own retention beat: (claim → product → why it matters → score → next).
And they’ve started expanding to more than just food and water bottles.
Example: “9 out of 10 toothpastes tested positive for lead in US”
841k views
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