From #242 to #18: One Video, 19 Million Views

Throne is a wishlist app made for creators.

It lets fans send gifts without ever revealing real names or addresses.

The app launched on iOS on July 1, 2023, and hit 200K downloads just last month.

Throne typically sits around the top 200 in the U.S. Social Networking charts, but one viral video recently sparked a huge spike in reach and a major jump in rankings.

In late September, Throne ran a paid collaboration with @kilo6814, a TikTok creator known for his slow motion videos and catchy hooks about random topics.

That video took off, earning 19.2M views, 168K shares, 313K saves and over 5,000 comments.

  • “So you’re telling me there’s a new site where you can post what you want to buy, and billionaires who don’t know what to do with their money can buy it for you?”

That one clip took Throne from #242 to #18 in two days.

The hook spoke to a core desire: money.

“Billionaires buying your wishlist” reframed gifting as a personal win.

The value was clear in a single line, persuading people to believe they could get free items by using Throne.

Check out the whole collection on Shortimize: https://app.shortimize.com/c/2b10DqllWj0wFm


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