No fat people allowed on this dating app.
Think Tinder, but for gym rats.
That is Gymatch, and it is taking off at an incredible fast pace in Brazil.
Gymatch is a dating app for people who share the same passion for fitness and training.
The app launched 3 months ago and it is already growing fast, securing 20,000 downloads in the last 30 days.
Gymatch is still in beta and only available in 2 of Brazil’s 26 states.
The team behind the app is running official pages on all major social platforms, but Instagram Reels is where things really clicked for them.
Their account, @gymatch.brasil, has already reached 5 million views.
Their best video to date is a gym skit where a girl notices a cute guy, he notices her from behind, and still no one has the courage to say hi.
“How many connections do we lose each day in the gym” -> 1.2M views on September 9
The second viral video follows the same idea.
“That girl was cute but maybe it would be awkward to approach her in the middle of her traninig session” -> 1.1M views on August 14
Most of the comments are people praising the app idea and saying it makes sense for gym culture. They reused the same skit idea for running content, and it worked there too.
“That girl was pretty but it would be awkward to start running after her” -> 550K views on August 7
So far, Gymatch has gone viral a few times with these approach skits. Users clearly love the concept, and there is still a lot of room to grow.
They have not tested UGC content yet, and the TikTok potential for this kind of app is huge.
Stay tuned for more updates on their growth.
You can track their collection on Shortimize:
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