An AI organizer app, Fabric, has been going consistently viral in November by partnering with faceless StudyTok influencers.
In the last 30 days, they’ve hit 10K downloads.
They use a tiered subscription model and also run a website.
On TikTok, Fabric has generated 5.4M views and 94K bookmarks in the last 30 days.
Their current growth strategy is centered around one single format.
They team up with faceless StudyTok creators, who usually post laptop or tablet screen videos, and center everything on a strong hook:
“POV: I’ll NEVER use ChatGPT again” -> 220K views on November 10
Most of these videos start with the creator uninstalling ChatGPT or pointing at it, then installing Fabric or opening it and walking through its features.
They are also repeating the same format with Spanish creators:
“Eliminando ChatGPT…” -> 369K views on October 11
This format has been going viral since October.
A few days ago, a shigcodes collab performed pretty well too:
“POV: I stopped using ChatGPT” -> 786K views on November 16
It is a simple strategy, but it has been paying off for this study tool.
You can find all the videos on Shortimize:
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