This infinite zoom indie app pulled 62.3M views across 490 videos.
With an 8.8 percent outlier rate, their fully faceless format is performing insanely well.
Top video hit 17.7M views, and three of the four accounts still managed to pass 6M views total each.
They have been increasing their posting frequency since October. Let’s break down the content.
The format relies on extremely small design zooming. In their most viral video shown below, it features an eye inside an eye inside an eye, creating an endless visual effect.
The video also loops perfectly, making it hard to tell when it ends, which likely improved retention and overall performance.
That said, this specific video feels a bit mainstream.
Most of their other high performing formats focus on study notes, which are likely easier to monetize and turn into a clear, practical use case.
The app name is clearly visible in the top left corner as a watermark and is also often included in the captions.
Many comments on the viral videos are people asking for the app name.
Every single one of their four accounts went viral. They likely have additional accounts on Instagram, meaning their real total views are probably higher.
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