Face UGC for Spotify Playlist

Some months ago we wrote about the $3M Spotify playlist hack.

Well, this newcomer is trying to pull the same trick, but with actual UGC creators, and is already getting viral hits.

It’s a little strange they’re not using the showing the Spotify screen format trick after the face react, as we think it’d increase conversions dramatically.

After all, it shows the playlist directly on screen, and no one would doubt a genuine Spotify page as being an actual ad.

In any case, the two accounts started fairly recently and are already doing not too bad. If they manage to nail the CTA and the funnel, then it’ll be a hit.


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