Last time we covered the Tea app was over the summer, when their creator network was mostly running breakup POVs with the app reveal hidden in captions and comments.
On the creator network side, they stayed quiet for a while but they’re keeping momentum.
In the last month, Tea pulled 7.2M views across 20 creator accounts, with their biggest spike coming from a Tea 2.0 announcement that hit 2.4M views (“the newest version of Tea is almost here”).
They still have a few consistent UGC creators carrying the same core format. Their most performing account tt@datewithhay, is sitting at 24.9M views using faceless + close-up POVs with long on-screen text (often without mentioning the app directly, and CTAs buried in captions/comments).
They’re also running an “EXmas” series on both IG and TikTok: “On the 1st/2nd/3rd/4th day of EXmas…” followed by a quick ex story.
Not viral spikes, but consistent momentum. It lets them post frequently without forcing every clip to be a full on cheating storyline.
They weren’t a big hit on Tiktok yet but on IG, these reels are averaging roughly 26K–31K views per post so far.
Exmas 1 -> 30.1 k views
30.1k views
In the meantime, you can track their accounts here: https://app.shortimize.com/c/2b10fyKvOqCOs2
Leave a Reply