PostForBrand(dot)Com is essentially like Noise but web only, and they attempted to run the exact same playbook and…
…kinda failed (for now).
Some of their accounts did get decent views, but they have been running since
December 20 and are still active, so it might just need more time.
Same playbook overall, at home mums posting about earning extra cash to help with bills and mortgage payments.
The issue with this approach is that hooks are not tightly controlled and the content quality sits on the lower end. To make that work, you need a massive network of posters to balance it out.
Once a few hooks show promise, you double down on them and try to scale and spread them across the network.
Right now, their main challenge is ramping up posting volume quickly. That is hard to do and requires strong operational execution.
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