Two new apps are making waves in the productivity and wellness space: Erly, launched just 56 days ago, and Rise, which came out in August 2024.
Erly may be way more recent, but it already has 5 accounts and 2.4 million views.
Rise, on the other hand, has only one account and has racked up 4.8 million views.
The two apps are getting very different results, likely because they use very different formats.
Erly’s creators stick to a familiar format: “Come spend a day with me” videos that show their daily routines, starting with their alarm going off in the morning.
The video did 1.6K views, 359 likes, 4 comments, and 15 bookmarks.
This format tends to use two kinds of hooks, one that carries through the whole video.
Some of their hooks:
- “spend an early morning with me 6AM”
- “morning is my life, nothing feels happier 8AM – 9AM”
- “spend the morning getting ready 7AM”
- “we dont have time to study anymore!!! 11AM”
Or multiple quick hooks, each focusing on a different moment in the day.
This one got 124.4K views, 13K likes, 140 comments, and 1,269 bookmarks.
Like Rise, Erly has an official account that sticks to a consistent format: slideshows of photos, mostly showing beds pulled from Pinterest. The hooks highlight tips, habits, and routines, often centered around productivity and success.
This video got 35.4K views, 2,330 likes, 40 comments, and 597 bookmarks.
Hook examples:
- “ways to actually wake up early”
- “10 INNOCENT HABITS that are actually destroying your grades”
- “The best early morning wake up advice I was ever given”
Even though the formats are straightforward, the videos get relatively low engagement.
Rise, even with just one account, uses a format that drives much higher engagement.
With a simple 2x speed screen recording of the app, it managed to get 1.4M views.
But it was the hook that truly made it stand out.
Hook:
“he doesn’t know it yet but after spending 6 months making an app no one will use it.”
The app leans into dark humor and negativity to grab attention, and it worked. One person reacted to the humor, sparking a wave of buzz.
But it wasn’t just that one video that got attention, another video hit 1 million views, showing the app and the user struggling to complete a basic account setup.
Most of the comments aren’t about the app, they’re about the user struggling to set up their math account.
Rise shares unfiltered, behind-the-scenes videos about the app’s development, while Erly shows how the app fits into everyday life.
Even though Rise’s videos stir some controversy, they’re getting more engagement on social media.
To view Rise’s collection, click here: https://app.shortimize.com/c/2b104BKU4zxRMd
To view Erly’s collection, click here: https://app.shortimize.com/c/2b108i7kwzOgwY
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