An e-com brand found a viral TikTok slideshow format and built four full accounts exclusively around it.
It started on August 18, when TikTok user @jasoncash posted a video ranking different electrolytes he tested in order to debloat his face.
His video, titled “Ranking electrolytes that helped debloat my face” pulled in 2.4M views and 59K saves.
Rosabella, an e-com brand known for their aggressive “moringa” marketing, spotted the format and turned it into an ad machine for their watermelon electrolyte drink.
They now run four accounts that almost only post this slideshow format, and together they have already passed 10 million views.
One account, @archier429, stands out with 8.7M views across just 23 videos.
Every video keeps the same hook and format as the original. Same ranking style, same promise, just new face photos and one extra slide where their product appears, rated 10/10.
The first video on the account took off and hit 1M views and 30K saves.
Then, on November 21, another video exploded with 5.6M views and 86K saves.
That single video drove 64% of the account’s total views.
All of this came from repeating the same hook and format without changing it at all.
Rosabella simply copied a proven slideshow and added a slide for their product. By cloning a user’s ranking format across 4 dedicated accounts, they pushed this one idea past 10M views.
You can access their collection on Shortimize: https://app.shortimize.com/c/2b10vy3mqtLPRp
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