Cray Cray’s Slideshows Keep Dominating

When we last covered Cray Cray, the long-distance relationship app, it was scaling massive reach through faceless slideshow.

Since then, they’ve been testing with some real UGC creators, mostly through face close-ups + long-distance relationship confessions.

In the last 30 days, Cray Cray pulled 1.3M views. Yet, out of 55 creator accounts, only two were active in the last 7 days.

And even with minimal posting, the data doesn’t lie: the winning format is still slideshows.

Here’s some of the latest ones:

winter couple photos -> 386.4K views

“100% just hung out with my future husband” -> 279.8K views

Same video posted again -> 91.7K views

They’re using the same strategy that scaled their virality all the way until now:

1. Prove a format works
2. Translate it
3. Scale across similar emotional markets

You can track their accounts here: https://app.shortimize.com/c/2b10yw0eX9uzPq