Since November 17, 2024, Parrot has positioned itself as a go-to alternative for anyone checking out language-learning apps, alongside Pingo AI and Airlearn.
Parrot only recently started focusing on TikTok, but with 37 new accounts it is already seeing some traction, with 11.4 million views collected so far.
Most of the accounts stick to a familiar format: short clips of the creator speaking Spanish. But one video in that style stood out from the rest:
The post reached 3 million views, 460.7K likes, over 5,400 comments, and 34.3K bookmarks.
The viral format:
- A close-up video of the creator.
- The hook, written in Spanish, implies she’s fluent.
- It plays out like a short skit, almost theatrical.
- When she starts speaking, it’s unintelligible, making the video funny.
The video gets lots of comments from viewers judging the creator’s Spanish, along with praise for the subtitles, which help follow along.
At the same time, a Spanish-speaking viewer left a comment thanking her for the captions, which she strategically uses as an excuse to drop another app mention. That comment received over 9,000 likes.
Parrot is following a very similar format to this account (Pingo AI):
The video got 609.2K views, 98.4K likes, 821 comments, and 12.5K saves.
The format works well, reaching similar engagement levels to Pingo AI’s account. If you wanna learn more about their strategy, check out the full breakdown on their strategy here.
ParrotApp doesn’t just take cues from Pingo AI, it also borrows a format or two from Airlearn: headshot videos where creators smile or pose directly at the camera.
These videos often open with long hooks that criticize Duolingo and push viewers to try Parrot instead.
Hook example: “spent a whole YEAR on duolingo with that stupid little green owl and still couldn’t keep up with a basic spanish convo. and then literally two weeks in on an actual science-based app and suddenly it actually makes sense???”
If you wanna read about Airlearn’s strategy, check it out here.
Parrot is tapping into the Super Bowl buzz by featuring Bad Bunny, hinting that if fans want to understand what he’s saying, they’ll need the app.
The video pulled in 157.1K views, 16.3K likes, 43 comments, and 751 bookmarks.
The app’s starting to gain traction on TikTok. Now it’s a question of whether those views will convert into downloads.
To view the collection, click here: https://app.shortimize.com/c/2b10vmC3o3xXSb
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