Category: strategy
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1.5B+ views & 10M+ bookmarks w/ organic UGC machine
Toca Boca has 100s of users generating daily content for them on TikTok. Bringing in 1.5B+ views and 10M+ bookmarks. They didn’t spend a dime. A thread for “gaming or creative” apps that want to put their acquisition on autopilot and win long term: Toca Boca is a sandbox/creative game. It’s currently #8 in Education.…
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FB dating groups to Apps & how Tea went from #268 to #12 in one day
“Are we dating the same guy” FB groups trend are becoming apps: Tea App went from #268 to #12 on the App Store in 1 day Their marketing strategy to $30K MRR & 40K/mo downloads in 6 months: This huge Facebook group wave started in 2022, with groups popping up in every city with women…
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Meme/educational format for language learning apps (Mondly, $6M ARR)
ATi Studio has 30+ active Mondly language learning apps (one per language) They are generating more than $6M ARR They found a “new” faceless format that works consistently (50% education, 50% meme): Circle with country flag + “big eyes big mouth” filter. This video is just different countries spelling a word (ex: calculator) => 1.3M…
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Diary App best hook to 35.7M views over 7 videos
It’s early January => all vision board & journaling apps have started to rise on the App Store 1 Second Everyday Diary app: > $240K MRR for over 10y now > 82,035,600 views on TikTok > #41 Photo & Video Their best hook (35.7M views total): White text overlay over creator face smiling “I have…
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Christian productivity app hits #57 in 1 month w/ 4 faceless formats
1 month old Pray Screen app hit #57 with 8 faceless TikTok accounts => 26K bookmarks for 2M+ views Proving you can still beat an over-crowded category, you just need a smarter angle: They took the screen-time/productivity niche and turned it Christian: “Pray to unlock your apps” It’s a genius way of targeting Gen Z/religious…
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#25 on App Store & $300K MRR Driving App’s 3 Most Viral Formats
Zutobi is a swedish app for driving permit prep > $300K MRR (since 2018) > #25 on App Store (Education) I wish I found their TikTok account before I crashed my car while parking last week: Viral format #1 – Educational parking videos with AI animation 11M views // 562K likes // 1627 comments //…
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How Chart AI made it to 20K downloads, 5K MRR & 13M views in 2 months
Chart AI is only 2 months old: > 20K downloads & $5K MRR > 13,788,000 views They’re copy & pasting the AI Study Tool TikTok playbook every winning app is using: Chart AI is a finance app that scans and analyses trading charts In 2 months they are running 6 accounts (5 on TikTok &…
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Garry Tan Turned YC’s YouTube Into a 70M-view media machine
How Garry Tan turned YC’s YouTube into a 70M-view media machine in just 2 years. i cannot believe every VC is sleeping on this: The YC channel was launched 11 years ago with a video of Mark Zuckerberg at Startup School (yes, nothing less than that). It took them 9 years to reach 40 million…
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POV Camera App Faceless TikTok Strategy to $100K MRR & 200K DL
> $100k+ MRR > 200,000 downloads last month > #15 on Google Play Consumer app POV Camera multi account faceless TikTok strategy: POV is an app that “transforms” your phone into a disposable camera. Targets weddings and any large events: you can cap how many photos your guest can take & they will be revealed…
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Viral, Easy & Bulk-Recorded Format For Any Gen Z Target Niche
tt@arca.so is an interesting consumer app account because even though tey don’t have crazy viral videos, they have so many doing consistently >250K views and reaching high engagement Artistic social media app, launched this march but still on waitlist Their highly scalable, high engagement format: => 890.1K views // 157.3K likes // 2.1K comments //…