Category: strategy

Widgify briefly took the #1 spot on the App Store. Widgify, Mico, iScreens <> Locket, Yope, CoupleJoy The cute lock screen widget war is raging. Everyone is after the most retentive real estate on your phone ???? I’m seeing many more TikTok strategies from cute widget apps those days. I wrote about Locket, Yope and…

She turned a 10M TikTok video into 150K+ on Discord, 2 apps & a book Linda Shad’s growth hacking to a $17K+ MRR indie business: Linda Shad started posting videos of her drawings on TikTok in 2016 After her 1st video went viral (500K views), 100 people signed up for her Discord group A bit…

> $5,500,000 in ARR> 400,000/mo downloads> #34 in Health & Fitness> 6+ accounts on TikTok, Reels & YouTube Pray’s faceless playbook to 1.4 BILLION views: Pray is an old-school bible app released in 2017. They’re doing over 5,500,000 in ARR (400,000+ monthly downloads) I found 3 TikTok accounts with different approaches: 1/3 tt@pray All videos…

Yope social app did 120M+ views in 3 months. 5.3M shares, 1.5M bookmarks. Now scaling to a 45+ creator network accounts. I can’t believe I am just finding this alpha now… Full TikTok organic strategy exposed ???? It’s like Locket, but for a friend group. A subtle variation, but the key difference is that they…

2 siblings got their jewelry family tradition to a ~$15M revenue business > 1.2 BILLION total views> 2,993,000 followers TikTok, Reels & YT> 60K monthly downloads for Evry app This is exactly how they did it ???? 23y old Brittany Sigal & and her brother Jake took their family history of jewellery making to a…

This Consumer Social app just pulled off 14M views with meme marketing on X in < 25 days. Pre-launch, driving traffic to their App Store waitlist page. Genius meme marketing ???? This new social app currently in its pre-launch phase, started posting on X only 25 days ago: @pagenttv They first went viral with this…

#1 on App Store (Reference) 1,000,000 monthly downloads $250,000 MRR Bible Chat’s 20-month mkt journey to become the Alpha and Omega of Bible apps: Bible Chat was released in May 2023 and is currently the #1 biblical app available. It managed to stick at the top even with so much competition in the niche. Their…

The UGC/AI Study playbook these apps keep copy & pasting (and winning).

This app got: 537M views, 58M likes, 114K comments & 2M saves-in less than 60 videos posted across TikTok and Reels. Now they’re turning a viral format into an app. Starting with distribution: Both accounts were created at the end of 2023 (tt@lifeonfilm.27 & ig@lifeonfilm.27) Concept is insanely easy & cool: This guy distributes a…