Category: strategy
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How Cantina Jumped from #78 to #29 with 11 TikTok Accounts
From #78 to #29 in under 60 days & scaled to 300K/mo downloads… …this social app just made ≈1/2M views with fresh new TikTok accounts: Social app Cantina is rising from the depths of the App Store: Feb 14th – #78Today – #29 (Social Networking) Let’s rewind: Cantina was launched 10 years ago (2015) It’s…
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How This Language App Made $49K/mo with TikTok mkt in 120 Days
This gamified AI (avatar) language app just did $49,000 & 50K downloads last month… …with 10 TikTok accounts & in under 120 days: 1y ago this dev team decided to get into the hyper saturated language learning niche So they went for an AI simulation game where you learn the language by interacting w/ other…
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The App That Printed 77M Views Last Month Using 1 Format
This app had 77.8M views in the past 30 days… …and has 2.3 billion on this one single TikTok account. just by abusing ONE format: I wrote about Astroscope ages ago after they reached an average of 50M+ views per month. They were pretty stable view-wise. 14 days ago… they upgraded the design of their…
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10K downloads in 7 days & 30K waitlist w/ 30 days of ugc
10,000 downloads in under 7 days. This social app hit #25 on the App Store on launch day with a 30K waitlist. Inside the TikTok marketing playbook of this 26-year-old girl founder: Imagine if iPhone Notes and Pinterest had a baby: that’s Ditto. The app Lillie Sun co-founded at just 26. She first went viral…
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27y old girl builds social app & gets to $25K MRR in 9 mo
Meet the 27y old girl building the next TikTok x Hello Fresh social app. $25K MRR in 9 months. 58 ambassadors & a new… …CRAZY viral format. On Sizzle users scroll, find recipes and can shop ingredients + follow food creators. 30,000 downloads last month only! It’s TikTok for cooking and food creators. so evidently,…
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This girl built a $70K MRR Astrology App in 90 days
This random girl built an astrology app to $70,000 MRR in 90 days… …only from organic TikTok marketing. Another content-to-commerce masterclass: Starcrossed went live 90 days ago but her founder’s journey started 2 years back… with her first post on tt@nedatheastrologer. She had no app. She wasn’t selling anything… She made videos about astrology. Talking…
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OG AI Study App Targeting Europe & making $4.2M ARR
Knowunity is at 1,500,000/mo downloads & $4,200,000 in ARR Charting Top #15 in over 10 countries The og AI Study tool reaping over 363,700,000 views on TikTok: Knowunity is a huge study app tool launched in 2020. Ranking on Education in top 15 in Europe: #14 – Germany #5 – Italy #7 – Spain #13…
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Dissing Duolingo to 60M views and 800K bookmarks
43.5M views just this year, 838K bookmarks, and 110K shares. Language-learning app Airlearn operates over 27 accounts: Their 3 most viral videos all share the same hook and format: The strategy is entirely about leveraging Duolingo’s flaws to trigger viewers. Then, Airlearn is recommended in the comments. Example: “Tell me why I spent a whole…
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Studley’s 100M views, scaling 100 accounts to StudyTok domination
Studley AI is building an ambassador army. Over 100 tiktok accounts. Already at 98 million views in < 6 months. Volume play + format spin-off to StudyTok’s world domination: Another study tool web app (flashcards, notes, etc). They’ve scaled an ambassador program to 55+ accounts and generated 98,000,000 views so far. They’re using this clever…
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AI BFF app gets 670K views in first 30 days w/ concept from viral TikTok account
These guys found a 289.5M TikTok page… …and turned the concept into an AI BFF app: Picture this: You find an extremely viral page running on TikTok for > 4 years now, mental health + cute character concept but… no product or monetization in place… so you decide to replicate it for an app: Original…