Category: strategy
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Are Conversation Triggering hooks useful?
Five viral videos, 10M+ views, and zero app mentions – new finance app tries conversation over conversion.
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Prank turned into a $100K mrr, 170M views app
Lox Club turned a joke into a $100K/month dating app and ~170M views using skit-driven viral videos and IRL event recaps across 21 accounts — but its peak was 2023, and the team now struggles to convert views into steady new downloads.
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The Viral Power of A vs B Slideshows
“A vs B” slideshow racked up 4.2M views for an unreleased social media app using a comforting vs. anxiety storyline .
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Ben’s app, 2.3 billion views, $4 million ARR
From debt to 4 million a year, the story of a chef solo-founder.
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4.7M Views for Jenni AI’s Comeback
A 6-second video with a cute girl, text wall, and Jenni app mention racked up millions, 5K users and $10K revenue.
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400K downloads in 30 days with 10/10 hook to CTA funnel
A Dutch studio launched Stats.fm in 2020; a UGC push since April turned the shareable Spotify-stats app into roughly 400K downloads and ~$350K in 30 days by scaling 28 ambassadors with tight, repeatable hooks.
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Covenant’s half million hit: the next UGC winner format
Covenant hit 1M TikTok views after a 10-slide personal-story carousel went viral, despite roughly 1K monthly downloads after testing 17 accounts and several formats.
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A new calorie tracking app niche format
ChowTracker pulled 500K views. Just 8K downloads and small MRR, but proof even saturated niches still have room.