Category: strategy

Your weekly recap of viral hits by consumer apps.

Lovable has a new competitor. Here’s what we know: Bloom AI was released in May. It was created by David Oort Alonso and Sirian Maathuis, backed by Y Combinator and raised $3.4 million in a pre-seed round. For now, it seems that they’re running 7 accounts on TikTok, just crossing 1M views in total. If…

Vocaloco is a new AI language app designed to solve the fear of speaking. Just like Pingo AI , it is an AI-speaking practice app. An AI tutor named “Lulu” that lets you practice real-world conversations. They claim it is the only tutor that builds a relationship with the user. The standout feature is a…

We’ve all seen running explode with apps like Strava and Nike Run Club. This social walking app could be the next big thing. Stompers turned daily walking into a friends game, driving over 500,000 downloads with a 2 person team and a wave of UGC. This social step-tracking game for iOS turns your daily walk…

Bible BFF hit $60K MRR and 60K downloads within a month of its July launch. 49 TikTok-led accounts (12.6M views) and a 5.6M-view faceless slideshow spiked it to #4 in Reference. Strict subscription after trial; “Bible as tea” selfie/AI slideshows drive high engagement.

After moving to NYC after graduation, Samantha Martin and Kate Sieler felt the pain of endless swiping and lack of genuine connections all over dating apps. So they quit their jobs, and in February 2025, released their first app: Left Field. Their concept was simple: an anti-swipe dating app that prioritizes the quality of connections.…

Enjoy AI Town This AI virtual world app has quietly reached $200K in monthly recurring revenue over 100K downloads every month. This week I spotted one of their videos going viral with 5.2M views. 8-sec UGC blurry clip of one one of their creators, with app name included in the hook. Stickerly Social media stickers…

Daydream is an AI fashion platform that raised $50M by powering creator-led “shop the look” videos and shoppable collages across TikTok and Instagram.

Back in April, we wrote about Astroscope, the app that printed 77M views in a single month just with one format. At the time, their main account alone had over 2.3 billion lifetime views, built almost entirely on faceless, text-heavy zodiac slideshows. That formula hasn’t changed. But now they’ve taken it global with 6 new…

Face shakes, BF shot, a full Dupe demo, and a mid-bake mom cameo – went viral 2 days ago. What a video.