Category: strategy

Motion stayed quiet for years, then exploded in 2025 by targeting burnout and “easy money” on TikTok.

Two story formats turned an AI car tool into a view machine, but is it all organic?

King of the Curve skipped the traditional UGC creator playbook.

Professor Curious tested multiple formats, but the only one that truly resonated was a creator‑led, fully organic student meme.

EQUALS’ reach is concentrated in a single account, and the question now is whether the format can scale beyond it.

Four years later, Codibook found a format that worked.