Category: strategy

No one wants you to know this.

A study app for med students is struggling to grow on TikTok. Relying on med students sharing quick hooks and day-in-the-life clips, it’s still unclear whether they’ll be able to scale past a few hundred views.

Cerca’s back and this time, it’s powered by bad dates and messy confessions.

Autopilot launched in 2023 and is now surging in 2025. Straight to camera lessons and the Politician Trade Tracker keep 87M viewers tuned in to what might move the market.

This wellness app is blowing up on TikTok, turning wellness into something that feels personal and real, one creator, simple hooks, and millions of views.

Trimmi is keeping things simple but smart, using clean visuals and sharp hooks to get a chance in the crowded nutrition space.

In less than a year, Beli turned viral food videos into real traction, $8K a month, 200K downloads, and nearly a billion views just by keeping it simple and tasty.