Category: strategy

There’s a new e-com brand rising on TikTok that’s leaning on founder-led content to reach lactose-intolerant audiences. Milktab, registered in 2021 and only recently officially launched, sells 45 lactase pills per box for $29. Raymond, the founder, answers Reddit threads and shows up on camera, which gives the brand a more human look than the…

If you do, you should be able to compete strongly against a ton of content.

This browser automation app is trying to nail the office-style format to drive waitlist signups and learnings before launch.

1 – Don’t mention the app’s name Show the app in action, but never say its name or explain how to find it. That way, it looks natural and makes people curious enough to ask about it. The goal is to spark FOMO so viewers start commenting “what’s the app?” Because you never mention it…

Five viral videos, 10M+ views, and zero app mentions – new finance app tries conversation over conversion.

Lox Club turned a joke into a $100K/month dating app and ~170M views using skit-driven viral videos and IRL event recaps across 21 accounts — but its peak was 2023, and the team now struggles to convert views into steady new downloads.

“A vs B” slideshow racked up 4.2M views for an unreleased social media app using a comforting vs. anxiety storyline .

A 6-second video with a cute girl, text wall, and Jenni app mention racked up millions, 5K users and $10K revenue.