Category: strategy

E-commerce products are running insane schemes. This one did a 26m views slideshow.

Relationship drama goes viral: creators film serious headshots, post fight recordings, and let AI “analyze” the toxic mess for millions to watch.

A breakup app that built a creator network instead of ads — and pulled 20M views in a month by never showing the product.

“POV: Your boss tries to accuse you of doing something you weren’t assigned for”

AI fitness simple playbook: two clear metrics, two UGC formats, real growth. From China to TikTok in English and Spanish, 6.8M views and MRR up to $60K.

Refinds is doubling down on what works faceless lookbooks meet “no one told me this” hacks and the mix is pulling millions of views across a growing web of TikTok accounts.

One faceless TikTok is going viral with SORA clips. 52 posts in 3 days, near 100M views, sparked by a Hawking halfpipe that kicked off the trend.

Two AI texting apps—Keys AI and xKey—are battling it out. One costs $5, the other $3. One went quiet. The other hired viral Gen Z creators and racked up 36K views in a month.

In less than four months, this Portuguese UGC creator has pulled over 20M views for over a dozen different apps. It’s been a while since we started seeing the shift in power in the UGC content scheme. Instead of app studios and agencies hiring young and often unexperienced creators, now the best of them are…

The last time we covered TripBFF, we talked about how their ambassador strategy was starting to gain traction and it turns out they didn’t slow down. Since January, they’ve launched 30+ new ambassador accounts on TikTok, all using nearly identical formats. Think: The format is simple, replicable, and scalable. One template you can hand to dozens of small…