Category: strategy
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HerHelp: The 733M view founder trap
Lexi’s HerHelp app rides TikTok: three channels share girlhood hot takes, celeb news loops and call‑out slideshows. 733M views; but shaky downloads.
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This App went from 500 to #1 with 1 video
You NEED to be in the trend trenches: This app wasn’t even on the top 500 on July 13th. 2 days later, they reached #1 on the App Store. Posting a single video with INSANE conversion to download: 35-second video: 1/ Couple (app-builder guy and app-promo girl) 2/ An angry girl announces her “boy’s” app…
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DegeCoin: $80M from 100s of (engineered) Tiktoks
Warning This is controversial. This isn’t an endorsement of this memecoin (or any coin) or of manipulation. It’s a case study showing how algorithms and human psychology can be gamed. Before we cut to the chase: This $80 M+ memecoin was born from pure TikTok marketing propaganda. Hundreds of crypto accounts posting the same scripted…
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How TurboLearn reached 4M users – TikTok MasterClass 2/2
Yesterday we traced TurboLearn’s rise on TikTok and Instagram: 400 million views, a hundred-plus accounts and five un-missable viral formats. Today we zoom in on the newest wave of content. This is TurboLearn’s TikTok master class – part 2: TurboLearn’s standout ambassador right now is a college creator posting videos with hooks like “How to…
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How TurboLearn reached 4M users – TikTok MasterClass 1/2
TurboLearn went from zero to 4 million users. How? With this purely organic TikTok and Instagram playbook that has already generated more than 400 million views, spread across a constellation of over 100 creator accounts and about five hyper-tuned viral formats. One of their main formats has been everywhere this past week: “What’s ur GPA?!”…
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Turbolearn’s 435M Views UGC Empire
TurboLearn blasted “What’s ur GPA?!” dances + exam rituals across 101+ creator accounts, racking 400M views & 4M users. Recruiting $10k/mo creators before study season.
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$80M DegeCoin’s viral TikTok propaganda (100+ accounts)
DegeCoin appeared a few days ago with almost no chatter on X or Telegram. Yet, it sprinted to an $80 million market cap on the back of a perfectly orchestrated TikTok propaganda. Over 100 accounts posted short videos that framed the coin as “Trump’s next billion-dollar play” and even flashed a fake Coinbase endorsement. The…
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Fitness AI BFF app’s single format to 15M views
Do you remember when we first talked about the rise of AI BFF apps? Fito AI just pulled its first 15 million views and reached 20,000 monthly downloads. It seems that there’s still space for Duolingo x Fitness sub-niche: The app was released back in September 2024. Now, they’re operating a network of 8 accounts,…
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Veo3 Yetis are being monetized
How to monetize the Veo3 Yetis (and any other Veo3 channel). 1M views, 13.5K bookmarks. Direct ad for Ice Blankets: Direct ad for Ice Blankets: That’s a pretty smart way to monetize those videos. Create characters in niches where advertising money is available. We think this will happen more and more with this type of…
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SpicyCubes: The 120M views “close friends” squad
Spicy Cubes horny chili gummies scaled 39 creator accounts to 120M views (+40M last month). Car-seat story times: ER, niece drama, NSFW confessions. Soft sell wins.