Category: strategy
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Candle: $30K, 3 Founders Going Viral
Three cofounders filmed daily on TikTok, snagging 5M, 7.1M, and 1.8M views. Their app Candle went to 60K downloads and $30K revenue in just 3 months – driven by looping tip lists, LDR vlogs, and viral trends.
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Lovable TikTok Strategies
Relationship apps are fairly easy to go viral with. Coding apps are a completely different ball game. We’ll let you guess who’s really pushing hard in that space. Everyone’s favorite new, fastest-growing EU startup: Lovable. The Lovable Show At first they tried some fancier street-show clips on TikTok: The idea was cool, but it never…
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AI Fashion App’ first 17M views & 10K downloads
We discovered yet another AI fashion app that might just be the next breakout. Launched 70 days ago. Closetly, an AI try-on closet (think Clueless, the movie — fashion girls will get it). Since launching back in April, they’ve operated just one brand account on TikTok. That’s now clocked over 16M views. Only recently have…
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WRizz’s first 14M views & Gen Z’s viral text format
Another Rizz copycat is climbing up the App Store,and it’s moving fast. Remember Rizz? The first app to really grow in this (weird) sub-niche is now making 600K monthly downloads and $250K monthly recurring revenue. Read about their early strategy here. WRizz, a more recent competitor, officially launched in June, but they’ve been seeding content…
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Female founder’s app route to first 10K downloads
This female founder posted 240 TikTok videos, racked up 2.84 M views, and drove 10K downloads in just 15 days. Here’s Karolina’s quick traction playbook for Sortd (the app that organizes your saved TikToks and Reels). Since Sortd’s mid‑May launch, Karolina has poured her energy into three TikTok accounts, posting 240 videos: Her breakthrough came on…
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Profit AI: 4 formats, 7M views, $20K mrr
Profit AI is an investment app that went from zero to 10K monthly downloads and $20K MRR in just 90 days. Released at the end of May, Profit AI runs seven accounts across Instagram and TikTok. Though they haven’t hit insane view counts yet, they did something not every app masters… squeezed every single view…
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Tea Dating Advice – #1 and millions of views
Stealth marketing at its finest. Of course, it helps when your app effortlessly sparks controversy on its own. That’s the story of Tea for Dating, which has been maintaining the number one spot on the App Store since starting its multi account UGC campaign. They’re running about 15 accounts and have managed to rack up…
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Anti‑AI Book App & Viral Indie Hook
2 indie female founders, a web app, and an anti-AI agenda. Went viral for the first time a few days ago: (+ one great hook to steal for my indie people here) “if Reddit and Goodreads had a baby” kind of thing… Pagebound is a community website for book lovers founded a year ago by…
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$50K MRR in 3-months for Go Viral app
10M views on TikTok. Fully faceless AI generated accounts. Go Viral went big, fast and is banking on the idea.
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HerHelp: The 733M view founder trap
Lexi’s HerHelp app rides TikTok: three channels share girlhood hot takes, celeb news loops and call‑out slideshows. 733M views; but shaky downloads.