Category: strategy

Maria’s weekly curation of viral TikTok & Reels formats.

One viral TikTok about “billionaires buying your wishlist” took an app from #242 to #18 in just two days.

RealYou AI is blowing up by making Kai Cenat the star of quick before and after videos that always hit. A new face runs the same simple story each time, and the real looking pics pull in younger fans fast.

It popped off in under a year with hook-first edits, one bold font, and a montage flow that feels made in-app. It’s racked up 440M views, but still struggling to turn viewers into users.

Nine months in, this home buying app is finally finding its stride. The step-by-step renovation slides from before to after get the most love and could be the key to more downloads.

No one wants you to know this.

A study app for med students is struggling to grow on TikTok. Relying on med students sharing quick hooks and day-in-the-life clips, it’s still unclear whether they’ll be able to scale past a few hundred views.

Cerca’s back and this time, it’s powered by bad dates and messy confessions.