Category: strategy

…but the “claim” farm isn’t hitting

They’ve pulled 6.9M views; not massive, but a solid start.

Japan Question quietly launched with one simple idea and turned it into 142 million views: short Google Translate skits that make learning Japanese feel fun and easy. By sticking to one clear format and bright captions in English and Japanese, every clip feels playful and hard to scroll past.

A sleep app that launched in 2024 blew up on TikTok by opening each video with a random AI clip about the human body, then flipping to a cozy good-night message. It makes no sense, but that hook pulled in over 245 million views from people who are still awake way too late

Maria’s weekly curation of viral TikTok & Reels formats.

Hypelist is blowing up in Ecuador, but only one creator is turning empty views into real conversations. Meet @listbyethan, the silent face in headshot videos whose simple music questions pull in the most engaged fans on the app

Astrology app Nebula turned simple Canva slideshows into viral TikToks, pulling millions of views with easy zodiac lists couples love to share. When people see their sign in a list, they rush to the comments and the video takes off.