Category: strategy
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“Year in Pixels” App Hits 130K Downloads and $30K MRR in January
Ever wondered how a simple “year in pixels” habit can turn into a $30K MRR app?
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Duolingo for Screen Time Hits 23M Views Across 32 Accounts
A “Duolingo for screen time” blowing up on short-form, while the videos that hit hardest still skip the demo.
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Perfect Domain, Failed UGC
They had everything to succeed, but their TikTok strategy never took off.
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23M Views, 2.7K Videos, 18 Accounts: The Largest Goodreads Alternative
BookTok is booming, and mainstream apps are betting everything on TikTok organic marketing to claim the largest piece.
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Faceless Widget Pulls 15.9M Views
Loverzz just jumped from 16.9M to 21.2M views in 30 days with a faceless “cutest LDR widget” video.
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Two Study Websites, Two Parallel Strategies
Tutorly vs iWeaver AI: a quick strategy comparison.
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85M-View Video for Cheaterbuster
Cheaterbuster just pulled 85 million views on TikTok with a talking series.
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20M+ View Strategy Built in 11 Months
In just 11 months, Neuro hit 20M views, and almost all of it came from the founder’s page.
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The Comeback of Mindgrasp’s Old Format
Mindgrasp has kept a steady pace since launching in 2022. Now, it might be time for one of their older, viral formats to make a comeback.