Category: opinion

Maria’s weekly curation of viral TikTok & Reels formats.

Emy Bff Emy’s plushie drop series just hit its “final fall.” Their whole premise was dropping the mascot 1mm per new follower until they reach their stated Burj Khalifa height target. Four days ago, the account crossed 830K followers, and after more than a month of silence, they posted the payoff moment: dropping Emy from…

As a UGC’er I have one ground rule: if it goes viral once, repeat it a thousand times.

Back with the latest advanced tricks that top consumer growth marketers can’t stop using lately.