Category: newsletter

Face or Faceless? Might be one of your burning questions. One isn’t better than the other. Both are powerful in their own way. If you decide to go with the latter, this email digs into the faceless options you have in front of you. The “easy” route might be to use one of those dozen…

– overheard Guillaume yelling in the office. We’ve coined a new term: Everyone seems obsessed with quick conversions… might be our fault, we’re talking too much about views & mrr on Twitter… …however; it has never been more important to build a distribution moat. Hacking others’ network effects has been the most effective early stage…

Sorry, but you won’t make it on TikTok with yet another AI Note-Taking app. I’m still speaking to at least two founders every week building AI note-taking apps. To make big bucks, either be first to monopolize a content niche on a platform with a new model or app, or second—maybe third—but definitely don’t be…

+ 97 viral formats & tips to source your first dedicated creator Write hooks like you’re Billy Beane in Moneyball. Don’t start from scratch. We’ve been harvesting tens of thousands of hooks — and we give them to you for free. Last week, it was Locket’s hooks… and there’s more in the “Resources” section of…

Offshore TikTok Faceless Scaling Last week I discovered an insane strategy where dozens of independent AI girlfriend apps were running hundreds of faceless accounts, generating hundreds of millions of views. In the end, I exposed that an agency was behind this scheme. Over 80 people DM’d me, asking for the name of this “agency.” Does…