Category: newsletter
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HerHelp: The 733M view founder trap
Lexi’s HerHelp app rides TikTok: three channels share girlhood hot takes, celeb news loops and call‑out slideshows. 733M views; but shaky downloads.
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DegeCoin: $80M from 100s of (engineered) Tiktoks
Warning This is controversial. This isn’t an endorsement of this memecoin (or any coin) or of manipulation. It’s a case study showing how algorithms and human psychology can be gamed. Before we cut to the chase: This $80 M+ memecoin was born from pure TikTok marketing propaganda. Hundreds of crypto accounts posting the same scripted…
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Turbolearn’s 435M Views UGC Empire
TurboLearn blasted “What’s ur GPA?!” dances + exam rituals across 101+ creator accounts, racking 400M views & 4M users. Recruiting $10k/mo creators before study season.
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pov: i just found you 6 new formats
Happy Friday! It’s Maria here, bringing you another round of week’s highlights in the world of TikTok consumer marketing. Evry Jewellery, a family-owned business which scaled to over $15M in revenue, has struck gold with another format. @britt.evryjewels landed three viral clips last week. Each one is only six seconds long, showing a celebrity and leading with…
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Cluely’s CEO wasn’t wrong after all…
Okay, Roy is… rather intense in this tweet. He has a point, though. His tweet is a good introduction to a theory I’ve been mulling over for a while now. I’ll make it short and sweet (don’t mind the boring title). Horizontal Scaling Theory for Social Growth I’ve been doing social growth for about 10…
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SpicyCubes: The 120M views “close friends” squad
Spicy Cubes horny chili gummies scaled 39 creator accounts to 120M views (+40M last month). Car-seat story times: ER, niece drama, NSFW confessions. Soft sell wins.
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TikTok Zodiac, Love Spells And High Revenue Apps
Our team is actually more hooked on astrology content than on astrology itself. It feels like the purest example of short-form marketing, where you can create “value” out of thin air (if you do not buy into the stars). Plenty of newcomers already pull in more than $50K in monthly recurring revenue, almost entirely thanks…
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AI gamified niche = 19% TikTok ER
Language learning apps are making a huge shift; long gone are the days of repeating mundane phrases. We are now in the era of gamified simulations, and it’s all thanks to AI. How does it work? The more you learn, the more your in-game character levels up. This mirrors other viral apps like Coconote AI(turns your class notes into…
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$300 Selfie App vs $13 Clone – Who Wins?
$300 GlowCam selfie light blew up, then $13 LittyCam cloned it, hired same faces, stole installs fast. GlowCam rank + MRR slid. Lesson: lock creators, cut price, mix content.
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3 Gen Z apps, 1 niche, 550k downloads
Gen Z plans go viral: Partiful 200K downloads last month #18 US, Howbout 350K/mo & 193M views. Outside slowed (