Category: format

Use a static image of the creator’s face, or another subject, and slide a filter across to show a before and after. Link: https://www.tiktok.com/@jessicas.spaamm7/video/7437960939153919287?q=glam%20ai&t=1742928714319 Descriptive tags: faceless, headshot, selfie, AI influencer Potential niches: health, social, scanner, widget

Begin with an empty screen, then slowly fade in the faceless visuals for a smooth, clean intro. Link: https://www.instagram.com/reel/C9uvuFCRNdW/?hl=en Descriptive tags: faceless, clipping, quote Potential niches: all

Grab a niche video, ideally viral. Add a border and a short caption like “She found the coolest store in Tokyo,” then repost. Repeat the format as often as you want. Link: https://www.instagram.com/reel/DGwGvcFI4wy/?hl=en Descriptive tags: faceless, meme, trend, clipping Potential niches: all

Start with a hand over mouth reaction to show you just found the app or a feature you did not realize was possible. Link: https://www.tiktok.com/@gauricandraa/video/7420537251404385582?q=locket%20app&t=1742998045160 Descriptive tags: headshot, indoors, selfie, UGC

Share the story behind a feature you built or how the app idea started. Be specific, show the problem it solves, and make sure it is something your audience cares about. Link: https://www.tiktok.com/@fitdropapp/video/7405652054548565254 Descriptive tags: headshot, outdoors, selfie, founder-led Potential niches: all

Film a phone screen with another phone as a person uses your app. Keep the hands and device in frame to make it feel real. Link: https://www.tiktok.com/@bboo.boo/video/7407306045221031176 Descriptive tags: faceless Potential niches: social, widget

Film from the back of a lecture hall, showing the big screen up front. Zoom in on a student’s laptop where the app is being used. Link: https://www.tiktok.com/@turbolearnio/video/7410048370162683168 Descriptive tags: faceless, indoors, group, Potential niches: study

Start focused on the creator or subject, then zoom out to show something unexpected in the background that adds humor or interest. Link: https://www.instagram.com/reel/DCoYfhJoP1f/?hl=en Descriptive tags: headshot, outdoors, close-up Potential niches: all

There are three ways to do a solo or bootstrapped founder IG/TikTok viral account: InformationalDemoFounder-story Informational My favorite one. It’s about generating educational / informational content within your niche. Founders sleep on this one a lot. It’s the strategy that ripples long-term while also being effective short-term. A great example is the Oasis Water app…

Astrology apps are 100% a distribution play. This one below hit $90K MRR & 80K downloads experimenting with 5 different short form video formats. It’s a gold mine for organic TikTok/IG. Having explored the market broadly, most of those apps are similar. Past a good product (like Co-Star or The Pattern), AstroClub also figured that…