Category: format
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Founder story
Share the story behind a feature you built or how the app idea started. Be specific, show the problem it solves, and make sure it is something your audience cares about. Link: https://www.tiktok.com/@fitdropapp/video/7405652054548565254 Descriptive tags: headshot, outdoors, selfie, founder-led Potential niches: all
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Phone to Phone
Film a phone screen with another phone as a person uses your app. Keep the hands and device in frame to make it feel real. Link: https://www.tiktok.com/@bboo.boo/video/7407306045221031176 Descriptive tags: faceless Potential niches: social, widget
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Lecture POV
Film from the back of a lecture hall, showing the big screen up front. Zoom in on a student’s laptop where the app is being used. Link: https://www.tiktok.com/@turbolearnio/video/7410048370162683168 Descriptive tags: faceless, indoors, group, Potential niches: study
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Three Best Solo Founder TikTok/IG Formats
There are three ways to do a solo or bootstrapped founder IG/TikTok viral account: InformationalDemoFounder-story Informational My favorite one. It’s about generating educational / informational content within your niche. Founders sleep on this one a lot. It’s the strategy that ripples long-term while also being effective short-term. A great example is the Oasis Water app…
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Astrology apps: viral formats & how to distribute on TikTok
Astrology apps are 100% a distribution play. This one below hit $90K MRR & 80K downloads experimenting with 5 different short form video formats. It’s a gold mine for organic TikTok/IG. Having explored the market broadly, most of those apps are similar. Past a good product (like Co-Star or The Pattern), AstroClub also figured that…
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Meme/educational format for language learning apps (Mondly, $6M ARR)
ATi Studio has 30+ active Mondly language learning apps (one per language) They are generating more than $6M ARR They found a “new” faceless format that works consistently (50% education, 50% meme): Circle with country flag + “big eyes big mouth” filter. This video is just different countries spelling a word (ex: calculator) => 1.3M…
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“Apple Dog” Account Stacking Up 36M Views In 5 Days
The other day I found this account that keeps posting the same video with slightly different AI effects : tt@aprildock1 It reached 36,000,000 views in 5 days. Today found 5+ doing exactly the same thing. These videos are being called “Apple Dog” by everyone in the comment sections. Engagement is insane: 20.4M views // 3M…
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32M Views in 15 Days With “Chill Guy” Trend
Say all you want about TikTok trends, but accounts like tt@chill_guy82 are growing with only faceless “Chill Guy” slideshows: => 32,404,200 views in 15 days Of course the cycle is short and the hype will die down, but when that happens they can repurpose the account for anything. In this week alone, we spotted three…
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5 TikTok Formats that Went Viral in The Couple’s Niche
Almost any D2C product can be marketed for the “Couple’s Surprise” TikTok niche. Like @explosionboxy, selling customizable cardboard boxes for couples w/ photos, chocolates, etc… And making millions of views. Their 5 most effective hooks (+ stats): 1. “I literally cried” Simple, but works. => 16.2M views // 1.2M likes // 3,643 comments // 215,700…