Category: format

This format is an ode to self-discipline.

One last-minute spiral, one sudden burst of focus, and 12M views from people who only work well when the deadline is basically on fire.

Catchy songs, bright doodles and a playful green screen. Is it for children? Could be. Does it pull millions of views? Definitely.

[insert engagement trigger]

Gizmo’s newest spike came from an old classic: A-student vs C-student split screens pulling 1.4M views by turning one creator into two totally different study personas.

Viral, weird, chaotic.

Hot people get stopped on the street and thrown into a 30 second trivia game to see if they’re Dumb Hot or a Beautiful Genius.

We stop strangers on the street and ask them to show us where they’re from without saying it, while every clue turns into a quick clip on screen. It’s a playful guessing game built from food, history and hometown vibes.