Category: format
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Yellow Font vs Pink Font
You thought yellow vs pink was just a cute design choice, but TikTok made it a whole language.
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Photo Dump Format Prints 8M+ Views in 3 Videos
Three videos, eight million views, and a format that is worth testing out.
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The AI Breakup Doodle That Hit 23.8M Views
An AI “crying girlfriend” selfie and her boyfriend’s doodle.
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The Flip Side of a 6.3M Classroom Format
StudyFetch’s viral hook was reused with a twist and pulled half a million views.
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Time Management Studying Full-Time
Timero is for studying and went viral on @thrivoapp with 2.1M views
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2026 Lists Are Back
The “2026” list splitting into mini formats: wishlists, ins and outs, diva rules, and no-buy lists.
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The “Grumpy BF” Hook That Took a Couples App to $90K/month
A long-distance couples app pulled 9M views by posting faceless demos with simple “my bf” hooks, plus 70K downloads and $90K MRR in a month.
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The Alcohol Study Method
I was failing all my classes until I started doing this…